I was reading this passage from a book I can't unfortunately recall at this time, but it was saying that in many East Asian cultures, particularly those based on Buddhist or Taoist beliefs, "desire, craving, lust, and ambition are viewed as the source of suffering." Thus, the idea is that we should "seek to emancipate the self from egoism" (de Silva, 1993; Sinha & Sinha, 1997). From this perspective, the individual self is seen as illusory or unreal; the ideal state requires the "transcendence of self-hood and complete identification with the forces of the cosmos" (Ho, 1995; Inada, 1997).
So break free from your ego!
Emancipate yourself from egoistic slavery!!!